Marketing
Marketing
Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...
Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...
In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...
Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...
Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...
The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...
