Marketing

Marketing

 
Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

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AUDIENCE Rohrs, Jeffrey K. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....

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Jab, Jab, Jab, Right Hook Vaynerchuk, Gary HarperCollins Publishers , 2013 Marketing, Technology

As Gary Vaynerchuk explains in Jab, Jab, Jab, Right Hook, social media has permanently altered the way brands interact with their customers. People now want to be social wherever they consume their...

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The Human Brand Malone, Chris | Fiske, Susan T. Jossey-Bass , 2013 Marketing, Relationships

People judge one another based on two categories of social perception: warmth and competence. Individuals who exhibit warmth and competence tend to generate feelings of trust and admiration in others. These types of...

 
 
Humanize Notter, Jamie | Grant, Maddie Que Publishing , 2012 Communication, Marketing, Technology

Humanize is a guide to restructuring organizations based on the principles of social media. Authors Jamie Notter and Maddie Grant provide recommendations for overcoming hierarchical structures,...

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A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

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The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
 
Nonstop Sales Boom Francis, Colleen AMACOM , 2014 Marketing

The sales cycle is often unpredictable, involving extensive time chasing leads and tunnel vision focus on closing the deal. The typical cycle results in inconsistent and sometimes disappointing sales numbers. The...

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Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

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Brand Turnaround Post, Karen McGraw-Hill Professional Publishing , 2012 Marketing

Every brand wants to be the first one people think of when it is time to purchase a new product or service. Brands also want to make profits, get votes, or achieve other benchmarks of success while also being preferred...

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