Marketing

Marketing

 
Humanize Notter, Jamie | Grant, Maddie Que Publishing , 2012 Communication, Marketing, Technology

Humanize is a guide to restructuring organizations based on the principles of social media. Authors Jamie Notter and Maddie Grant provide recommendations for overcoming hierarchical structures,...

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A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

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The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
 
Nonstop Sales Boom Francis, Colleen AMACOM , 2014 Marketing

The sales cycle is often unpredictable, involving extensive time chasing leads and tunnel vision focus on closing the deal. The typical cycle results in inconsistent and sometimes disappointing sales numbers. The...

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Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

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Brand Turnaround Post, Karen McGraw-Hill Professional Publishing , 2012 Marketing

Every brand wants to be the first one people think of when it is time to purchase a new product or service. Brands also want to make profits, get votes, or achieve other benchmarks of success while also being preferred...

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A+ Marketing Eliscu, Andrea T. MGMA , 2008 Health Care, Marketing

As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear...

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The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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Marketing Tracy, Brian AMACOM , 2014 Marketing

Brian Tracy’s Marketing is a thought-by-thought guide through some of the most effective marketing techniques in modern business. The book uses many recent, real-world examples to illustrate Tracy’s no...

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The Collaborative Sale Eades, Keith M. | Sullivan, Timothy T. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

In The Collaborative Sale, Keith M. Eades and Timothy T. Sullivan provide a wake-up call to sellers of all types. Gone are the days when a clever sales pitch or double-talk results in sales success....

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