Marketing
Marketing
Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...
We may work at different professions, but ultimately, we all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service...
According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...
Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....
In The Power of Story, Jim Loehr, the noted performance expert and sports psychologist, presents the idea that our lives unfold in accordance with the stories we tell ourselves and others. Telling...
Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...
Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...
In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...
In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...
