Marketing

Marketing

 
Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
Brand Psychology Gabay, Jonathan Kogan Page Limited , 2015 Marketing

Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...

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UnSelling Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 Marketing

UnSelling focuses on the importance of everything except the sale. Scott Stratten and Alison Kramer explain the concept for businesses interested in cultivating repeat...

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Marketing with Social Media Coles, Linda John Wiley & Sons Australia, Ltd. , 2015 Marketing

Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers....

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Crossing the Chasm Moore, Geoffrey A. HarperCollins Publishers , 2014 Marketing, Technology

Too often, new high-tech products with great buzz and promising initial sales crash and burn before ever making it to the mainstream market. In Crossing the Chasm, Geoffrey A. Moore argues that in...

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The One Week Marketing Plan Satterfield, Mark BenBella Books, Inc. , 2014 Marketing

Many businesses have great products and services -- they just need a way to attract more customers. In The One Week Marketing Plan, Mark Satterfield provides a five-day...

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Marketing Above the Noise Popky, Linda J. Bibliomotion, Inc. , 2015 Marketing

Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding...

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Well-Designed Kolko, Jon Harvard Business School Publishing Corporation , 2014 Customer Focus, Marketing

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...

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Marketing High Technology Davidow, William H. Free Press , 1986 Marketing, Technology

The 1980s marketplace for microprocessors and computers might better be described as a battlefield. Companies rose and fell rapidly, attacked by both larger rivals and smaller upstarts. Commodification made it hard to...

 
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