Marketing
Marketing
A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, Enterprise Marketing Management presents a practical guide for...
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...
Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...
Social media is driving significant changes in how businesses and consumers connect. In Everywhere, Larry Weber explains that to be relevant and competitive in a digital world, companies must focus on...
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...
