Marketing

Marketing

 
Beyond Selling Value Shonka, Mark | Kosch, Dan Dearborn Trade Publishing , 2002 Customer Focus, Marketing

Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...

 
 
Irrational Exuberance Shiller, Robert J. Princeton University Press , 2005 Economics & Finance, Marketing

This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...

 
 
The Business of Influence Sheldrake, Philip John Wiley & Sons, Ltd. , 2011 Communication, Marketing

When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended...

Audio summary available
 
 
Revolutionize Your Customer Experience Shaw, Colin Palgrave MacMillian , 2005 Customer Focus, Marketing

Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...

 
 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
 
Competitiveness Seidman, L. William | Skancke, Steven L. M. E. Sharpe , 1989 Marketing

Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...

 
 
The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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The New Rules of Lead Generation Scott, David T. AMACOM , 2013 Marketing

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...

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Real-Time Marketing & PR Scott, David Meerman John Wiley & Sons, Inc. , 2012 Marketing

Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...

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World Wide Rave Scott, David Meerman John Wiley & Sons, Inc. , 2009 Marketing

A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...

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