Marketing

Marketing

 
World Wide Rave Scott, David Meerman John Wiley & Sons, Inc. , 2009 Marketing

A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...

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Professional Services Marketing Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc , 2009 Marketing

Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....

 
 
Rainmaking Conversations Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2011 Marketing, Relationships

In the world of sales, conversations are the link between meeting a prospect and closing a deal. Unfortunately, many sales professionals are unable to initiate and sustain the conversations they need to succeed....

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Managing Imitation Strategies Schnaars, Steven P. The Free Press , 1995 Innovation, Marketing

Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...

 
 
Digital Capitalism Schiller, Dan The MIT Press , 2000 Global Business, Marketing, Technology

Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...

 
 
Content to Commerce Savar, Avi John Wiley & Sons, Inc. , 2013 Marketing, Technology

Social media sites are proliferating, attracting more users, and playing an increasingly important role in users’ lives; however, some brands are struggling to take full advantage of the opportunities that are...

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Social Innovation, Inc. Saul, Jason Jossey-Bass , 2011 Marketing, Social Responsibility

“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...

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The Never Cold Call Again Online Playbook Rumbauskas, Frank J. DN Advisors, LLC. , 2010 Customer Focus, Marketing, Technology

Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...

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Multicultural Marketing Rossman, Marlene L. AMACOM , 1994 Marketing

Multicultural Marketing offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...

 
 
The Global Marketplace Rosow, Jerome M. Facts on File Publications , 1988 Global Business, Marketing

Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...

 
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