Marketing

Marketing

 
Sell with a Story Smith, Paul AMACOM , 2017 Marketing

Stories sell, and a salesperson who can tell a good story is more successful than one who cannot. Like any other skill, storytelling can be mastered with practice. In Sell with a Story, Paul Smith...

 
 
Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

Audio summary available
 
 
Discover Your Sales Strengths Smith, Benson | Rutigliano, Tony Warner Business Books , 2003 Economics & Finance, Management, Marketing

A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...

 
 
The Agile Marketer Smart, Roland John Wiley & Sons, Inc. , 2016 Marketing

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...

Audio summary available
 
 
The Upside Slywotzky, Adrian J. | Weber, Karl Crown Business , 2007 Customer Focus, Marketing

According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...

 
 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

Audio summary available
 
 
Treasure Hunt Silverstein, Michael J. | Butman, John Portfolio , 2006 Customer Focus, Marketing

In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...

 
 
Trading Up Silverstein, Michael J. | Fiske, Neil | Butman, John Penguin Publishing , 2003 Marketing

 “America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...

 
 
Rocket Silverstein, Michael J. | Bolden, Dylan | Jacobsen, Rune | Sajdeh, Rohan McGraw-Hill Education , 2016 Marketing

Research has found that successful, enduring brands generate positive financial results. Firms with strong brands tend to have higher valuations and margins than peer companies. While brands are powerful, they are also...

Audio summary available
 
 
The Secrets of Word-of-Mouth Marketing Silverman, George AMACOM , 2001 Marketing

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...

 
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