Marketing

Marketing

 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

Audio summary available
 
 
Treasure Hunt Silverstein, Michael J. | Butman, John Portfolio , 2006 Customer Focus, Marketing

In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...

 
 
Trading Up Silverstein, Michael J. | Fiske, Neil | Butman, John Penguin Publishing , 2003 Marketing

 “America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...

 
 
The Secrets of Word-of-Mouth Marketing Silverman, George AMACOM , 2001 Marketing

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...

 
 
StoryBranding Signorelli, Jim Greenleaf Book Group Press , 2012 Marketing

In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...

Audio summary available
 
 
Beyond Selling Value Shonka, Mark | Kosch, Dan Dearborn Trade Publishing , 2002 Customer Focus, Marketing

Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...

 
 
Irrational Exuberance Shiller, Robert J. Princeton University Press , 2005 Economics & Finance, Marketing

This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...

 
 
The Business of Influence Sheldrake, Philip John Wiley & Sons, Ltd. , 2011 Communication, Marketing

When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended...

Audio summary available
 
 
Revolutionize Your Customer Experience Shaw, Colin Palgrave MacMillian , 2005 Customer Focus, Marketing

Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...

 
 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
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