Marketing

Marketing

 
Six Timeless Marketing Blunders Shanklin, William L. Lexington Books , 1989 Marketing

Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...

 
 
Competitiveness Seidman, L. William | Skancke, Steven L. M. E. Sharpe , 1989 Marketing

Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...

 
 
The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

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The New Rules of Lead Generation Scott, David T. AMACOM , 2013 Marketing

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...

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Real-Time Marketing & PR Scott, David Meerman John Wiley & Sons, Inc. , 2012 Marketing

Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...

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World Wide Rave Scott, David Meerman John Wiley & Sons, Inc. , 2009 Marketing

A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...

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Professional Services Marketing Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc , 2009 Marketing

Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....

 
 
Rainmaking Conversations Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2011 Marketing, Relationships

In the world of sales, conversations are the link between meeting a prospect and closing a deal. Unfortunately, many sales professionals are unable to initiate and sustain the conversations they need to succeed....

Audio summary available
 
 
Managing Imitation Strategies Schnaars, Steven P. The Free Press , 1995 Innovation, Marketing

Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...

 
 
Digital Capitalism Schiller, Dan The MIT Press , 2000 Global Business, Marketing, Technology

Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...

 
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