Marketing
Marketing
In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, Enterprise Marketing Management presents a practical guide for...
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...
Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...
This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...
