Marketing
Marketing
Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty. The right guide is critical for maximizing the...
When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended...
What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...
More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...
The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...
In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...
Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...
Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...
