Marketing

Marketing

 
Twitter Power Comm, Joel | Burge, Ken John Wiley & Sons, Inc. , 2009 Business Strategy, Marketing, Technology

Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way...

 
 
The Myth of Excellence Crawford, Fred | Mathews, Ryan Crown Publishing , 2001 Marketing

Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...

 
 
Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

Audio summary available
 
 
Microsoft Secrets Cusumano, Michael A. | Selby, Richard W. The Free Press , 1996 Business Biographies, Innovation, Management, Marketing

Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...

 
 
The Crowdsourceress Daly, Alex Hachette Book Group, Inc. , 2017 Marketing

The crowdfunding industry has generated billions of dollars in funding, but approximately 60 percent of all Kickstarter campaigns fail. In The Crowdsourceress, crowdfunding expert Alex Daly offers...

Audio summary available
 
 
Marketing High Technology Davidow, William H. Free Press , 1986 Marketing, Technology

The 1980s marketplace for microprocessors and computers might better be described as a battlefield. Companies rose and fell rapidly, attacked by both larger rivals and smaller upstarts. Commodification made it hard to...

 
 
How to Be Great at The Stuff You Hate Davies, Nick Capstone Publishing , 2012 Marketing, Personal Growth

In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...

Audio summary available
 
 
Slow Down, Sell Faster! Davis, Kevin AMACOM , 2011 Marketing, Productivity

In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...

Audio summary available
 
 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
The Sales Manager’s Guide to Greatness Davis, Kevin F. Greenleaf Book Group Press , 2017 Marketing

Managing a sales team can be challenging for even the strongest sales professionals. Sales reps who are promoted into the job often discover they must develop new management skills to effectively cultivate and lead...

Audio summary available
 
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