Marketing

Marketing

 
UnSelling Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 Marketing

UnSelling focuses on the importance of everything except the sale. Scott Stratten and Alison Kramer explain the concept for businesses interested in cultivating repeat...

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Marketing with Social Media Coles, Linda John Wiley & Sons Australia, Ltd. , 2015 Marketing

Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers....

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Crossing the Chasm Moore, Geoffrey A. HarperCollins Publishers , 2014 Marketing, Technology

Too often, new high-tech products with great buzz and promising initial sales crash and burn before ever making it to the mainstream market. In Crossing the Chasm, Geoffrey A. Moore argues that in...

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The One Week Marketing Plan Satterfield, Mark BenBella Books, Inc. , 2014 Marketing

Many businesses have great products and services -- they just need a way to attract more customers. In The One Week Marketing Plan, Mark Satterfield provides a five-day...

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Marketing Above the Noise Popky, Linda J. Bibliomotion, Inc. , 2015 Marketing

Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding...

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Well-Designed Kolko, Jon Harvard Business School Publishing Corporation , 2014 Customer Focus, Marketing

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...

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Marketing High Technology Davidow, William H. Free Press , 1986 Marketing, Technology

The 1980s marketplace for microprocessors and computers might better be described as a battlefield. Companies rose and fell rapidly, attacked by both larger rivals and smaller upstarts. Commodification made it hard to...

 
 
Mastering the World of Marketing Taylor, Eric | Riklan, David John Wiley & Sons, Inc. , 2011 Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In ...

 
 
Connect Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...

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Return on Relationship Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC , 2013 Customer Focus, Marketing

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...

 
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