Marketing

Marketing

 
Does It Work? Atchison, Shane | Burby, Jason McGraw-Hill Education , 2015 Marketing

In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective...

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Star Brands Rogoll, Carolina Allworth Press , 2015 Marketing

Star Brands, companies that deliver unique and compelling value to their customers and stand out among the competition, do not just happen. They are carefully crafted and nurtured to drive customer loyalty and increase...

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Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
Brand Psychology Gabay, Jonathan Kogan Page Limited , 2015 Marketing

Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...

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UnSelling Stratten, Scott | Kramer, Alison John Wiley & Sons, Inc. , 2014 Marketing

UnSelling focuses on the importance of everything except the sale. Scott Stratten and Alison Kramer explain the concept for businesses interested in cultivating repeat...

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Marketing with Social Media Coles, Linda John Wiley & Sons Australia, Ltd. , 2015 Marketing

Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers....

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Crossing the Chasm Moore, Geoffrey A. HarperCollins Publishers , 2014 Marketing, Technology

Too often, new high-tech products with great buzz and promising initial sales crash and burn before ever making it to the mainstream market. In Crossing the Chasm, Geoffrey A. Moore argues that in...

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The One Week Marketing Plan Satterfield, Mark BenBella Books, Inc. , 2014 Marketing

Many businesses have great products and services -- they just need a way to attract more customers. In The One Week Marketing Plan, Mark Satterfield provides a five-day...

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Marketing Above the Noise Popky, Linda J. Bibliomotion, Inc. , 2015 Marketing

Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding...

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