Marketing
Marketing
One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...
Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...
Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...
The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...
Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...
Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...
During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...
From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...
