Marketing
Marketing
We bring good things to Life. It's Not TV, It's HBO. Visa: It's Everywhere You Want To Be These aren't just advertising...
Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...
In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...
In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old...
Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...
