Marketing

Marketing

 
Creative Marketing Communications CEO Speak Vision Books Pvt. Ltd. , 2005 Management, Marketing

Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...

 
 
Customer Culture Basch, Michael D. Prentice Hall Press , 2002 Customer Focus, Marketing

Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...

 
 
Customer Intimacy Wiersema, Fred Knowledge Exchange , 1996 Customer Focus, Marketing

The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...

 
 
Customer-Centered Growth Whiteley, Richard | Hessan, Diane Addison-Wesley , 1996 Customer Focus, Marketing

Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...

 
 
Customers First Bueno, Bolivar J. The McGraw Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

Audio summary available
 
 
Customers Rule! Blackwell, Roger D. | Stephan, Kristina Crown Publishing , 2001 Customer Focus, Marketing, Technology

During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...

 
 
Delivering Quality Service Zeithaml, Valerie A. | Parasuraman, A. | Berry, Leonard L. The Free Press , 1990 Customer Focus, Marketing

From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...

 
 
Design like Apple Edson, John John Wiley & Sons, Inc. , 2012 Business Biographies, Marketing

In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...

Audio summary available
 
 
Digital Capitalism Schiller, Dan The MIT Press , 2000 Global Business, Marketing, Technology

Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...

 
 
Discover Your Sales Strengths Smith, Benson | Rutigliano, Tony Warner Business Books , 2003 Economics & Finance, Management, Marketing

A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...

 
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