Marketing

Marketing

 
The Digital Handshake Chaney, Paul John Wiley & Sons, Inc. , 2009 Marketing, Technology

Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...

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Brand Rewired Chasser, Anne H. | Wolfe, Jennifer C. John Wiley & Sons, Inc. , 2010 Marketing

Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...

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Be a Direct Selling Superstar Christensen, Mary AMACOM , 2013 Marketing, Personal Growth, Relationships

In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...

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Be a Network Marketing Leader Christensen, Mary AMACOM , 2016 Marketing

Be a Network Marketing Leader by Mary Christensen is a comprehensive guide for network marketing team leaders on how to effectively recruit new members, increase their team members’ participation,...

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Counter-Intuitive Marketing Clancy, Kevin J. | Krieg, Peter C. The Free Press , 2005 Customer Focus, Marketing

There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...

 
 
Let’s Close a Deal Clifford, Christine John Wiley & Sons, Inc. , 2013 Entrepreneurship, Marketing

In Let’s Close a Deal, Christine Clifford takes readers through the steps that lead to closing deals. Each step of the process is documented with examples from Clifford’s career, life, or successful...

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Follow This Path Coffman, Curt | Gonzalez-Molina, Gabriel | Gopal, Ashok Warner Business Books , 2002 Leadership, Marketing

This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...

 
 
A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

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Marketing with Social Media Coles, Linda John Wiley & Sons Australia, Ltd. , 2015 Marketing

Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers....

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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