Marketing

Marketing

 
The Simplicity Cycle Ward, Dan HarperCollins Publishers , 2015 Customer Focus, Marketing

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The...

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Paid Attention Yakob, Faris Kogan Page Limited , 2015 Marketing

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...

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Understanding Social Media Ryan, Damian Kogan Page , 2015 Marketing, Technology

In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...

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Brand and Talent Keohane, Kogan Kogan Page Limited , 2014 Leadership Development, Marketing

Brand management and talent management have traditionally been managed separately, to the point that completely different branding messages can be delivered to potential talent and clients. In Brand and Talent...

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On Message Theobald, Theo Kogan Page Limited , 2013 Communication, Marketing

In On Message, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more...

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Does It Work? Atchison, Shane | Burby, Jason McGraw-Hill Education , 2015 Marketing

In Does It Work?, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective...

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Star Brands Rogoll, Carolina Allworth Press , 2015 Marketing

Star Brands, companies that deliver unique and compelling value to their customers and stand out among the competition, do not just happen. They are carefully crafted and nurtured to drive customer loyalty and increase...

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Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
Brand Psychology Gabay, Jonathan Kogan Page Limited , 2015 Marketing

Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...

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