Marketing
Marketing
In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...
Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
In Pay Attention!, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...
