Marketing
Marketing
In Shopper Marketing, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...
According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...
“America’s middle-market consumers are Trading Up,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. Trading Up...
