Marketing

Marketing

 
The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

Audio summary available
 
 
The Three Value Conversations Peterson, Erik | Tim Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl McGraw-Hill Education , 2015 Marketing

In The Three Value Conversations, Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion present an alternative sales technique. Instead of pushing their products or services, salespeople...

Audio summary available
 
 
Sell More and Sleep at Night Pierce Jr., John Richard Berrett-Koehler Publishers, Inc. , 2014 Marketing

Buying a product is not the same as being sold a product. Buying a product is an impersonal experience that takes place on the Internet or through some other type of anonymous, generic platform. However, being sold a...

Audio summary available
 
 
You Can’t Teach a Kid to Ride a Bike at a Seminar Sandler, David H. McGraw-Hill Education , 2015 Customer Focus, Marketing

David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold calls and giving presentations only to discover prospects did not have the money or authority to buy his...

 
 
Captivology Parr, Ben HarperCollins Publishers , 2015 Marketing

In Captivology, Ben Parr presents an organized approach to successful marketing that includes seven attention-grabbing triggers that tap into people’s natural tendencies and traits. The ultimate goal...

Audio summary available
 
 
Persuasive Copywriting Maslen, Andy Kogan Page Limited , 2015 Marketing

In Persuasive Copywriting, Andy Maslen shares his approach to writing great advertising copy. According to Maslen, the key is finding a way to connect with readers that makes them respond emotionally....

Audio summary available
 
 
The Simplicity Cycle Ward, Dan HarperCollins Publishers , 2015 Customer Focus, Marketing

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The...

Audio summary available
 
 
Paid Attention Yakob, Faris Kogan Page Limited , 2015 Marketing

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...

Audio summary available
 
 
Understanding Social Media Ryan, Damian Kogan Page , 2015 Marketing, Technology

In Understanding Social Media, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...

Audio summary available
 
 
Brand and Talent Keohane, Kogan Kogan Page Limited , 2014 Leadership Development, Marketing

Brand management and talent management have traditionally been managed separately, to the point that completely different branding messages can be delivered to potential talent and clients. In Brand and Talent...

Audio summary available
 
Syndicate content