Marketing
Marketing
In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...
Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...
In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...
A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these...
Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...
Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...
For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...
The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...
If you're serious about the business of selling, if you are tired of living from one sale to the next, and you want to keep clients for life, then read this book...
Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...
