Marketing

Marketing

 
Beyond e Diorio, Stephen G. McGraw-Hill , 2002 Marketing, Technology

For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...

 
 
The Strategy and Tactics of Pricing Nagle, Thomas T. | Holden, Reed K. Prentice Hall Press , 2002 Leadership, Management, Marketing

Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...

 
 
EVEolution Popcorn, Faith | Marigold, Lys Hyperion Books , 1996 Marketing

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...

 
 
The Secrets of Word-of-Mouth Marketing Silverman, George AMACOM , 2001 Marketing

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...

 
 
Techno-Ready Marketing Parasuraman, A. | Colby, Charles L. The Free Press , 2001 Marketing, Technology

Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...

 
 
Creative Destruction Foster, Richard N. | Kaplan, Sarah Doubleday , 2001 Economics & Finance, Marketing

One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...

 
 
The New Market Leaders Wiersema, Fred The Free Press , 2001 Marketing

The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...

 
 
The Myth of Excellence Crawford, Fred | Mathews, Ryan Crown Publishing , 2001 Marketing

Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...

 
 
Customers Rule! Blackwell, Roger D. | Stephan, Kristina Crown Publishing , 2001 Customer Focus, Marketing, Technology

During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...

 
 
One to One B2B Peppers, Don | Rogers, Martha Doubleday , 2001 Customer Focus, Marketing

With the ability of any enterprise to collect and deploy customer data faster than ever before, the only way for a business-to-business (B2B) company to protect its margins is to grow customer share by giving...

 
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