Marketing

Marketing

 
Networking With the Affluent and Their Advisors Stanley, Thomas J. Business One Irwin , 1993 Customer Focus, Innovation, Marketing, Productivity

A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...

 
 
Confessions of a PR Man Wood, Robert J. | Gunther, Max New American Library , 1989 Business Biographies, Marketing

Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...

 
 
Let Your Customers Do the Talking Cafferky, Michael E. Upstart Publishing Company , 1996 Customer Focus, Marketing

Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....

 
 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
Bringing New Products to Market Hall, John A. AMACOM , 1991 Innovation, Marketing

Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...

 
 
By the Numbers Nichols, Judith E. Bonus Books , 1991 Marketing

Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...

 
 
TechnoBrands Pettis, Chuck AMACOM , 1995 Marketing, Technology

Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...

 
 
Comeback Puris, Martin Times Business , 1999 Business Biographies, Marketing

Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...

 
 
The Discipline of Market Leaders Treacy, Michael | Wiersema, Fred Addison-Wesley , 1995 Marketing

The authors of The Discipline of Market Leaders go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...

 
 
1992: Strategies for the Single Market. Dudley, James W. Productivity Press , 1989 Management, Marketing

The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...

 
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