Marketing

Marketing

 
Integrated Account Management Peck, Mark A. AMACOM , 1997 Economics & Finance, Marketing

Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...

 
 
Managing Imitation Strategies Schnaars, Steven P. The Free Press , 1995 Innovation, Marketing

Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...

 
 
Satisfaction Guaranteed Strasser, Susan Pantheon Books , 1990 Customer Focus, Marketing

In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...

 
 
Win the Value Revolution Tucker, Robert B. Career Press , 1995 Customer Focus, Marketing

Revolution is spreading across the economy. In every industry, buyers have increasingly become more demanding and less loyal. They are refusing to pay prices inflated by layers of middlemen, whom they do not perceive...

 
 
Delivering Quality Service Zeithaml, Valerie A. | Parasuraman, A. | Berry, Leonard L. The Free Press , 1990 Customer Focus, Marketing

From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...

 
 
Microsoft Secrets Cusumano, Michael A. | Selby, Richard W. The Free Press , 1996 Business Biographies, Innovation, Management, Marketing

Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...

 
 
The Value Network De Rose, Louis J. Amacom , 1994 Customer Focus, Marketing

A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these...

 
 
Doing Well While Doing Good Embley, L. L. Lawrence Prentice Hall Press , 1993 Marketing, Social Responsibility
Philanthropic Economics is a new business strategy in which businesses of all sizes are entering into partnerships with consumers. More and more companies recognize that environmentally or socially conscious...
 
 
Future in Sight Minkin, Barry Howard Macmillan Books , 1995 Marketing

As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...

 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
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