Marketing

Marketing

 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
Bringing New Products to Market Hall, John A. AMACOM , 1991 Innovation, Marketing

Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...

 
 
By the Numbers Nichols, Judith E. Bonus Books , 1991 Marketing

Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...

 
 
TechnoBrands Pettis, Chuck AMACOM , 1995 Marketing, Technology

Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...

 
 
Comeback Puris, Martin Times Business , 1999 Business Biographies, Marketing

Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...

 
 
The Discipline of Market Leaders Treacy, Michael | Wiersema, Fred Addison-Wesley , 1995 Marketing

The authors of The Discipline of Market Leaders go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...

 
 
1992: Strategies for the Single Market. Dudley, James W. Productivity Press , 1989 Management, Marketing

The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...

 
 
I'M FIRST Goldzimer, Linda Silverman Rawson Associates , 1989 Customer Focus, Marketing

This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...

 
 
Service Management and Marketing Gronroos, Christian Lexington Books , 1990 Customer Focus, Marketing

The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...

 
 
Romancing the Brand Martin, David N. AMACOM , 1989 Marketing

A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...

 
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