Marketing

Marketing

 
The Digital Handshake Chaney, Paul John Wiley & Sons, Inc. , 2009 Marketing, Technology

Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...

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The New Experts Bloom, Robert H. Greenleaf Book Group Press , 2010 Customer Focus, Marketing, Technology

The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...

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The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

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The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

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The On-Demand Brand Mathieson, Rick AMACOM , 2010 Marketing, Technology

We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...

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Changing the Channel Masterson, Michael | Tribby, MaryEllen John Wiley & Sons, Inc. , 2009 Marketing

Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...

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Repositioning Trout, Jack | Rivkin, Steve McGraw-Hill , 2010 Business Strategy, Change Management, Marketing

In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...

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e-Riches 2.0 Fox, Scott C. AMACOM , 2009 Business Strategy, Marketing, Technology

In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In e-Riches 2.0, Scott Fox uses his...

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The Solution-Centric Organization Eades, Keith M. | Kear, Robert E. McGraw-Hill , 2006 Customer Focus, Marketing

Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...

 
 
Masters of Sales Misner, Ivan R. | Morgan, Don Entrepreneur Media, Inc. , 2007 Customer Focus, Marketing

In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...

 
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