Marketing

Marketing

 
Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Socialnomics Qualman, Erik John Wiley & Sons, Inc. , 2009 Customer Focus, Marketing, Technology

Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...

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The Psychology of Selling Tracy, Brian Thomas Nelson , 2004 Marketing

Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...

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The Never Cold Call Again Online Playbook Rumbauskas, Frank J. DN Advisors, LLC. , 2010 Customer Focus, Marketing, Technology

Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...

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Built to Love Boatwright, Peter | Kagan, Jonathan Berrett-Koehler Publishers , 2010 Innovation, Marketing

In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...

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Marketing in the Age of Google Fox, Vanessa John Wiley & Sons, Inc. , 2010 Marketing

Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...

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Selling Blue Elephants Moskowitz, Howard R. | Gofman, Alex Pearson Education, Inc. , 2007 Marketing

Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...

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Marketing 3.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons, Inc. , 2010 Marketing

In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...

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Always On Vollmer, Christopher | Precourt, Geoffrey McGraw-Hill , 2008 Marketing, Technology

The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...

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The Four Pillars of Profit-Driven Marketing Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore McGraw-Hill , 2009 Marketing

Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...

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