Marketing

Marketing

 
Get Seen Garfield, Steve John Wiley & Sons, Inc. , 2010 Marketing, Technology

In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...

Audio summary available
 
 
Brand Rewired Chasser, Anne H. | Wolfe, Jennifer C. John Wiley & Sons, Inc. , 2010 Marketing

Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...

Audio summary available
 
 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

Audio summary available
 
 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

Audio summary available
 
 
Turn Clicks into Customers Forrester, Duane McGraw-Hill , 2010 Customer Focus, Marketing

Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...

Audio summary available
 
 
Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

Audio summary available
 
 
Socialnomics Qualman, Erik John Wiley & Sons, Inc. , 2009 Customer Focus, Marketing, Technology

Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...

Audio summary available
 
 
The Psychology of Selling Tracy, Brian Thomas Nelson , 2004 Marketing

Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...

Audio summary available
 
 
The Never Cold Call Again Online Playbook Rumbauskas, Frank J. DN Advisors, LLC. , 2010 Customer Focus, Marketing, Technology

Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...

Audio summary available
 
 
Built to Love Boatwright, Peter | Kagan, Jonathan Berrett-Koehler Publishers , 2010 Innovation, Marketing

In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...

Audio summary available
 
Syndicate content