Marketing

Marketing

 
Perfect Selling Richardson, Linda McGraw-Hill , 2008 Entrepreneurship, Marketing

A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...

Audio summary available
 
 
Persuasive Copywriting Maslen, Andy Kogan Page Limited , 2015 Marketing

In Persuasive Copywriting, Andy Maslen shares his approach to writing great advertising copy. According to Maslen, the key is finding a way to connect with readers that makes them respond emotionally....

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Phishing for Phools Akerlof, George A. | Shiller, Robert J. Princeton University Press , 2015 Marketing

The free market economy demands a profit-over-people approach. Driven by greed, markets incite self-destructive behaviors on a mass level. The targeting of natural human weaknesses is known as “phishing,” while the...

 
 
Pinfluence Hayden, Beth John Wiley & Sons, Inc. , 2012 Marketing, Technology

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...

Audio summary available
 
 
Pioneering New Products Bobrow, Edwin E. | Shafer, Dennis W. Dow Jones-Irwin , 1987 Innovation, Marketing

All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...

 
 
Power Stories Khoo, Valerie John Wiley & Sons Australia, Ltd. , 2013 Entrepreneurship, Marketing

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...

Audio summary available
 
 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Professional Services Marketing Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc , 2009 Marketing

Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....

 
 
Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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