Marketing

Marketing

 
Power Stories Khoo, Valerie John Wiley & Sons Australia, Ltd. , 2013 Entrepreneurship, Marketing

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...

Audio summary available
 
 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

Audio summary available
 
 
Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Professional Services Marketing Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc , 2009 Marketing

Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....

 
 
Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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Protecting the Brand Franklin, Talcott J. Viva Books Private Limited , 2005 Marketing

Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...

 
 
Public Relations for Your Business Jefkins, Frank Jaico Books , 2006 Marketing, Relationships

Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...

 
 
Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

Audio summary available
 
 
Punk Marketing Laermer, Richard | Simmons, Mark Harper Books , 2007 Marketing

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve and desperately need. In this radical guide, Richard Laermer...

 
 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
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