Marketing

Marketing

 
Going Social Goldman, Jeremy AMACOM , 2013 Marketing, Technology

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...

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The King of Madison Avenue Roman, Kenneth Palgrave Macmillan , 2009 Business Biographies, Marketing

David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO...

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Web Copy That Sells Veloso, Maria AMACOM , 2009 Communication, Marketing

Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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Think Like a Marketer Sonnier, Lauron The Career Press, Inc. , 2009 Marketing

In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to...

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Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

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Slow Down, Sell Faster! Davis, Kevin AMACOM , 2011 Marketing, Productivity

In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...

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Conversations That Win the Complex Sale Peterson, Erik | Riesterer, Tim The McGraw-Hill Companies, Inc. , 2011 Communication, Marketing

In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...

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Mobile Marketing Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz The McGraw-Hill Companies, Inc. , 2011 Marketing

In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...

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Content Is Currency Wuebben, Jon Nicholas Brealey Publishing , 2011 Marketing

Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...

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