Marketing

Marketing

 
Creating and Dominating New Markets Meyer, Peter AMACOM , 2002 Management, Marketing

Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...

 
 
Marketing in the Participation Age Middleton, Daina John Wiley & Sons, Inc. , 2013 Marketing

With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...

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What You Need to Know About Marketing Middleton, Simon Capstone Publishing Ltd. , 2011 Marketing

Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing...

Audio summary available
 
 
Metaphorically Selling Miller, Anne Chiron Associates, Inc , 2004 Communication, Marketing

A lot of people consider selling a very difficult task. Unfortunately for them, selling is an activity that forms part of everyone's daily routine. It occurs not only at work, but also...

 
 
Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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Future in Sight Minkin, Barry Howard Macmillan Books , 1995 Marketing

As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...

 
 
Masters of Sales Misner, Ivan R. | Morgan, Don Entrepreneur Media, Inc. , 2007 Customer Focus, Marketing

In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...

 
 
ValueSpace Mittal, Banwari | Sheth, Jagdish N. McGraw-Hill , 2001 Customer Focus, Marketing

What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...

 
 
The Four Pillars of Profit-Driven Marketing Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore McGraw-Hill , 2009 Marketing

Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...

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The Brand Called You Montoya, Peter | Vandehey, Tim Personal Branding Press , 2004 Business Strategy, Marketing

What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...

 
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