Marketing

Marketing

 
Branding Unbound Mathieson, Rick Rick Mathieson, Amacom Books , 2005 Customer Focus, Marketing, Technology

If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...

 
 
Competitive Solutions McAfee, R. Preston Princeton University Press , 2002 Marketing

Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...

 
 
Citizen Marketers McConnell, Ben | Huba, Jackie Kaplan Publishing , 2011 Marketing

Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...

Audio summary available
 
 
Creating Customer Evangelists McConnell, Ben | Huba, Jackie Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...

 
 
When Growth Stalls McKee, Steve John Wiley & Sons, Inc. , 2009 Business Strategy, Marketing

Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...

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Selling with Noble Purpose McLeod, Lisa Earle John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

In Selling with Noble Purpose, Lisa Earle McLeod shows how sellers who understand the difference they make in customers’ lives enjoy both better closing rates and greater job satisfaction. She explains...

Audio summary available
 
 
What Were They Thinking? McMath, Robert M. | Forbes, Thom Crown Business , 1998 Entrepreneurship, Marketing

Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...

 
 
The New Rules of Marketing and PR Meerman, David John Wiley & Sons, Inc. , 2009 Marketing, Technology

Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...

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Creating and Dominating New Markets Meyer, Peter AMACOM , 2002 Management, Marketing

Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...

 
 
Marketing in the Participation Age Middleton, Daina John Wiley & Sons, Inc. , 2013 Marketing

With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...

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