Marketing
Marketing
Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...
Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...
In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...
In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...
