Marketing

Marketing

 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
When Teams Work Best LaFasto, Frank | Larson, Carl Sage Publications , 2001 Human Resources, Leadership, Marketing, Teams

During the past several decades, the trend toward collaborative teamwork has grown tremendously. Teams can be found everywhere in the public and private sectors, and they come in many forms--executive teams, management...

 
 
Hope Is Not a Strategy Page, Rick Nautilus Press , 2002 Customer Focus, Marketing

Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...

 
 
Customer Culture Basch, Michael D. Prentice Hall Press , 2002 Customer Focus, Marketing

Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...

 
 
Competitive Solutions McAfee, R. Preston Princeton University Press , 2002 Marketing

Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...

 
 
How Winners Sell Stein, Dave Bard Books , 2002 Customer Focus, Marketing, Productivity

Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...

 
 
Marketing Insights from A to Z Kotler, Philip John Wiley & Sons, Inc. , 2003 Marketing

For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...

 
 
Beyond Selling Value Shonka, Mark | Kosch, Dan Dearborn Trade Publishing , 2002 Customer Focus, Marketing

Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...

 
 
Conquering Consumerspace Solomon, Michael R. AMACOM , 2003 Customer Focus, Marketing

According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...

 
 
The Mirage Of Global Markets Arnold, David Financial Times Prentice Hall , 2004 Marketing

The Mirage of Global Markets, the product of the research, teaching, and publishing associated with the MBA International Marketing Management course at Harvard Business School, is a set of essays...

 
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