Marketing

Marketing

 
The Price Advantage Baker, Walter L. | Marn, Michael V. | Zawada, Craig C. John Wiley & Sons, Inc. , 2010 Entrepreneurship, Marketing

The Price Advantage, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of...

Audio summary available
 
 
Decoded Barden, Phil John Wiley & Sons, Inc. , 2013 Marketing

Phil Barden’s book, Decoded, explains the science behind consumers’ decision making. Behavioral economics, psychology, and science come together to explain why people select certain brands, products,...

Audio summary available
 
 
The 12 Powers of a Marketing Leader Barta, Thomas | Barwise, Patrick McGraw-Hill Education , 2017 Marketing

There are seemingly endless marketing opportunities available with the advent of digital technology, social media, and direct customer communication portals. In theory, marketing leaders should be able to excel easily...

 
 
Customer Culture Basch, Michael D. Prentice Hall Press , 2002 Customer Focus, Marketing

Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...

 
 
The Search Battelle, John Portfolio , 2005 Business Biographies, Innovation, Marketing, Technology

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...

 
 
The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
The Art of Social Selling Belew, Shannon AMACOM , 2014 Marketing

The process of selling has transformed dramatically with the advent of social media, and customers are abandoning traditional purchasing influences in favor of online digital marketing stimuli. This means that...

Audio summary available
 
 
Contagious Berger, Jonah Simon & Schuster, Inc. , 2013 Marketing

Contagious by Jonah Berger utilizes sociological and psychological studies alongside extensive marketing research to pinpoint the precise reasons why certain ideas and trends catch on and others do not...

 
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