Marketing
Marketing
The best-selling author of The End Of Marketing As We Know It again gives us this no holds bar hard hitting battle advice for designing truly effective...
The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very...
This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...
A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance. Like fresh-off-...
If you're serious about the business of selling, if you are tired of living from one sale to the next, and you want to keep clients for life, then read this book...
The Mirage of Global Markets, the product of the research, teaching, and publishing associated with the MBA International Marketing Management course at Harvard Business School, is a set of essays...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...
For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...
Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...
