Marketing
Marketing
There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...
In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
Content Is Currency can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...
Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...
Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...
Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...
According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...
