Marketing

Marketing

 
Real-Time Marketing & PR Scott, David Meerman John Wiley & Sons, Inc. , 2012 Marketing

Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...

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How to Be Great at The Stuff You Hate Davies, Nick Capstone Publishing , 2012 Marketing, Personal Growth

In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...

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No Thanks, I'm Just Looking Friedman, Harry J. John Wiley & Sons, Inc. , 2012 Marketing

Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...

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StoryBranding Signorelli, Jim Greenleaf Book Group Press , 2012 Marketing

In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...

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Revenue Disruption Fernandez, Phil John Wiley & Sons, Inc. , 2012 Marketing

In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...

 
 
The New Rules of Green Marketing Ottman, Jacquelyn A. Berrett-Koehler Publishers, Inc. , 2011 Marketing, Social Responsibility

In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...

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Brand Real Vincent, Laurence AMACOM , 2012 Marketing

In Brand Real, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...

 
 
When the Headline is You Ansell, Jeff | Leeson, Jeffrey Jossey-Bass , 2010 Communication, Marketing

In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...

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Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

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