Marketing

Marketing

 
Brand Real Vincent, Laurence AMACOM , 2012 Marketing

In Brand Real, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...

 
 
When the Headline is You Ansell, Jeff | Leeson, Jeffrey Jossey-Bass , 2010 Communication, Marketing

In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...

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Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

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Social Innovation, Inc. Saul, Jason Jossey-Bass , 2011 Marketing, Social Responsibility

“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...

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The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

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Reading Minds and Markets Ablin, Jack | McGee, Suzanne FT Press , 2009 Marketing

In Reading Minds and Markets, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...

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Citizen Marketers McConnell, Ben | Huba, Jackie Kaplan Publishing , 2011 Marketing

Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...

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Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

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Inside the Mind of the Shopper Sorensen, Herb Pearson Education, Inc. , 2009 Customer Focus, Marketing

In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...

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