Marketing

Marketing

 
The B2B Social Media Book Bodnar, Kipp | Cohen, Jeffrey L. John Wiley & Sons, Inc. , 2012 Business Strategy, Marketing

The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...

 
 
UnMarketing Stratten, Scott John Wiley & Sons, Inc. , 2012 Marketing

The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...

Audio summary available
 
 
Real-Time Marketing & PR Scott, David Meerman John Wiley & Sons, Inc. , 2012 Marketing

Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...

Audio summary available
 
 
How to Be Great at The Stuff You Hate Davies, Nick Capstone Publishing , 2012 Marketing, Personal Growth

In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...

Audio summary available
 
 
No Thanks, I'm Just Looking Friedman, Harry J. John Wiley & Sons, Inc. , 2012 Marketing

Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...

Audio summary available
 
 
StoryBranding Signorelli, Jim Greenleaf Book Group Press , 2012 Marketing

In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...

Audio summary available
 
 
Revenue Disruption Fernandez, Phil John Wiley & Sons, Inc. , 2012 Marketing

In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...

 
 
The New Rules of Green Marketing Ottman, Jacquelyn A. Berrett-Koehler Publishers, Inc. , 2011 Marketing, Social Responsibility

In The New Rules of Green Marketing, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...

Audio summary available
 
 
Brand Real Vincent, Laurence AMACOM , 2012 Marketing

In Brand Real, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...

 
 
When the Headline is You Ansell, Jeff | Leeson, Jeffrey Jossey-Bass , 2010 Communication, Marketing

In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...

Audio summary available
 
Syndicate content