Marketing
Marketing
A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...
In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show...
In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In Brand Relevance...
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
