Marketing

Marketing

 
Customers First Bueno, Bolivar J. The McGraw Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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Customer-Centered Growth Whiteley, Richard | Hessan, Diane Addison-Wesley , 1996 Customer Focus, Marketing

Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...

 
 
Customer Intimacy Wiersema, Fred Knowledge Exchange , 1996 Customer Focus, Marketing

The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...

 
 
Customer Culture Basch, Michael D. Prentice Hall Press , 2002 Customer Focus, Marketing

Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...

 
 
Creative Marketing Communications CEO Speak Vision Books Pvt. Ltd. , 2005 Management, Marketing

Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...

 
 
Creative Destruction Foster, Richard N. | Kaplan, Sarah Doubleday , 2001 Economics & Finance, Marketing

One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...

 
 
Creating Customer Evangelists McConnell, Ben | Huba, Jackie Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...

 
 
Creating and Dominating New Markets Meyer, Peter AMACOM , 2002 Management, Marketing

Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...

 
 
Counter-Intuitive Marketing Clancy, Kevin J. | Krieg, Peter C. The Free Press , 2005 Customer Focus, Marketing

There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...

 
 
Conversations That Win the Complex Sale Peterson, Erik | Riesterer, Tim The McGraw-Hill Companies , 2011 Communication, Marketing

In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...

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