Marketing

Marketing

 
The Green Marketing Manifesto Grant, John John Wiley & Sons, Inc. , 2007 Marketing, Social Responsibility

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...

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Propel Keyes, Whitney The Career Press, Inc. , 2012 Marketing

In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...

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Brand Advocates Fuggetta, Rob John Wiley & Sons, Inc. , 2012 Marketing

In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...

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Optimize Odden, Lee John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...

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Design like Apple Edson, John John Wiley & Sons, Inc. , 2012 Business Biographies, Marketing

In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...

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@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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Customers First Bueno, Bolivar J. The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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The B2B Social Media Book Bodnar, Kipp | Cohen, Jeffrey L. John Wiley & Sons, Inc. , 2012 Business Strategy, Marketing

The B2B Social Media Book is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...

 
 
UnMarketing Stratten, Scott John Wiley & Sons, Inc. , 2012 Marketing

The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...

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Real-Time Marketing & PR Scott, David Meerman John Wiley & Sons, Inc. , 2012 Marketing

Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...

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