Marketing
Marketing
In The Power of Story, Jim Loehr, the noted performance expert and sports psychologist, presents the idea that our lives unfold in accordance with the stories we tell ourselves and others. Telling...
Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....
According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...
We may work at different professions, but ultimately, we all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service...
Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...
Heavy Hitter Sales Wisdom is a book of insight from some of the world's "heaviest hitters" of all time. It features the collective wisdom of such...
If you've always hated marketing and selling your products and services, then you're in for a big surprise. In this book, Michael Port, author,...
A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.
Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...
