Marketing
Marketing
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...
In Revenue Disruption, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...
Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...
A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...
The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...
Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...
In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
