Marketing
Marketing
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...
Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...
Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...
Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...
