Marketing
Marketing
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...
Complexity costs are the single biggest determinant of your company's cost competitiveness. For the past two decades the pursuit of growth has created...
Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve and desperately need. In this radical guide, Richard Laermer...
To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...
Brands must build a new relationship with their customers and the culture they participate in. The old rule was: Create safe, ordinary...
Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....
For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
