Marketing

Marketing

 
Uprising Goodson, Scott The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing, Relationships

In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...

 
 
The Must-Have Customer Gordman, Robert | Brott, Armin St. Martin's Press , 2006 Customer Focus, Marketing

Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...

 
 
The Green Marketing Manifesto Grant, John John Wiley & Sons, Inc. , 2007 Marketing, Social Responsibility

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...

Audio summary available
 
 
Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

Audio summary available
 
 
Competition Demystified Greenwald, Bruce | Kahn, Judd Portfolio , 2005 Major Works, Marketing

According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...

 
 
The Age Curve Gronbach, Kenneth W. AMACOM , 2008 Business Strategy, Customer Focus, Marketing

Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...

Audio summary available
 
 
Service Management and Marketing Gronroos, Christian Lexington Books , 1990 Customer Focus, Marketing

The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...

 
 
The Constant Contact Guide to Email Marketing Groves, Eric John Wiley & Sons, Inc. , 2009 Marketing

In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...

Audio summary available
 
 
Bringing New Products to Market Hall, John A. AMACOM , 1991 Innovation, Marketing

Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...

 
 
Inbound Marketing Halligan, Brian | Shah, Dharmesh John Wiley & Sons, Inc , 2010 Marketing, Technology

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...

 
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