Marketing

Marketing

 
Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

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Competition Demystified Greenwald, Bruce | Kahn, Judd Portfolio , 2005 Major Works, Marketing

According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...

 
 
The Age Curve Gronbach, Kenneth W. AMACOM , 2008 Business Strategy, Customer Focus, Marketing

Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...

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Service Management and Marketing Gronroos, Christian Lexington Books , 1990 Customer Focus, Marketing

The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...

 
 
The Constant Contact Guide to Email Marketing Groves, Eric John Wiley & Sons, Inc. , 2009 Marketing

In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...

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Bringing New Products to Market Hall, John A. AMACOM , 1991 Innovation, Marketing

Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...

 
 
Inbound Marketing Halligan, Brian | Shah, Dharmesh John Wiley & Sons, Inc , 2010 Marketing, Technology

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...

 
 
Romancing the Brand Halloran, Tim Jossey-Bass , 2014 Marketing

The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to...

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Content Rules Handley, Ann | Chapman, C C. John Wiley and Sons, Inc. , 2012 Marketing, Technology

Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...

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Sell Yourself Without Selling Your Soul Harrow, Susan Quill, HarperCollins , 2003 Marketing, Relationships

Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist,...

 
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