Marketing

Marketing

 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

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Going Social Goldman, Jeremy AMACOM , 2013 Marketing, Technology

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...

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I'M FIRST Goldzimer, Linda Silverman Rawson Associates , 1989 Customer Focus, Marketing

This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...

 
 
Engagement Marketing Goodman, Gail F. John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Engagement Marketing, Gail Goodman, the CEO of Constant Contact, demonstrates how to effectively use social media to acquire new customers while connecting with existing ones. She offers small...

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Uprising Goodson, Scott The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing, Relationships

In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...

 
 
The Must-Have Customer Gordman, Robert | Brott, Armin St. Martin's Press , 2006 Customer Focus, Marketing

Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...

 
 
The Green Marketing Manifesto Grant, John John Wiley & Sons, Inc. , 2007 Marketing, Social Responsibility

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...

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Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

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Competition Demystified Greenwald, Bruce | Kahn, Judd Portfolio , 2005 Major Works, Marketing

According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...

 
 
The Age Curve Gronbach, Kenneth W. AMACOM , 2008 Business Strategy, Customer Focus, Marketing

Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...

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