Marketing

Marketing

 
How To Close Every Sale Girard, Joe | Shook, Robert L. Warner Books Inc , 1989 Customer Focus, Marketing

Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental...

 
 
All Marketers Are Liars Godin, Seth Seth Godin, Portfolio Hardcover , 2005 Management, Marketing

What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...

 
 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

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Going Social Goldman, Jeremy AMACOM , 2013 Marketing, Technology

In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...

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I'M FIRST Goldzimer, Linda Silverman Rawson Associates , 1989 Customer Focus, Marketing

This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...

 
 
Engagement Marketing Goodman, Gail F. John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Engagement Marketing, Gail Goodman, the CEO of Constant Contact, demonstrates how to effectively use social media to acquire new customers while connecting with existing ones. She offers small...

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Uprising Goodson, Scott The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing, Relationships

In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...

 
 
The Must-Have Customer Gordman, Robert | Brott, Armin St. Martin's Press , 2006 Customer Focus, Marketing

Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...

 
 
The Green Marketing Manifesto Grant, John John Wiley & Sons, Inc. , 2007 Marketing, Social Responsibility

In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...

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