Marketing

Marketing

 
Brand Advocates Fuggetta, Rob John Wiley & Sons, Inc. , 2012 Marketing

In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...

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Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Brand Psychology Gabay, Jonathan Kogan Page Limited , 2015 Marketing

Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...

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The Apple Experience Gallo, Carmine The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...

 
 
Get Seen Garfield, Steve John Wiley & Sons, Inc. , 2010 Marketing, Technology

In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...

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The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

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How To Close Every Sale Girard, Joe | Shook, Robert L. Warner Books Inc , 1989 Customer Focus, Marketing

Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental...

 
 
All Marketers Are Liars Godin, Seth Seth Godin, Portfolio Hardcover , 2005 Management, Marketing

What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...

 
 
Purple Cow Godin, Seth Portfolio , 2003 Business Strategy, Economics & Finance, Marketing

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...

 
 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

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