Marketing

Marketing

 
HBR’s 10 Must Reads On Strategic Marketing Harvard Business Review Harvard Business School Publishing Corporation , 2013 Marketing

Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is...

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Mobilized Marketing Hasen, Jeff John Wiley & Sons, Inc. , 2012 Marketing

In Mobilized Marketing, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...

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Pinfluence Hayden, Beth John Wiley & Sons, Inc. , 2012 Marketing, Technology

Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...

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The New Strategic Selling Heiman, Stephen E. | Sanches, Diane | Tuleja, Tad Warner Books , 1998 Business Strategy, Marketing

The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every...

 
 
Pricing with Confidence Holden, Reed K. | Burton, Mark R. John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...

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Laddering Holtzclaw, Eric V. John Wiley & Sons, Inc. , 2013 Marketing

Change is something that can always be counted on. This is especially true in the world of marketing and advertising. For decades, marketing campaigns told consumers why they needed a product, and until the invention...

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Go Mobile Hopkins, Jeanne | Turner, Jamie John Wiley & Sons, Inc. , 2012 Marketing, Technology

In Go Mobile, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing,...

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How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Branding Iron Hughes, Charles | Jeanes, William Racom Books , 2007 Business Biographies, Customer Focus, Marketing

A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.

 
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