Marketing

Marketing

 
How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

Audio summary available
 
 
Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

Audio summary available
 
 
Branding Iron Hughes, Charles | Jeanes, William Racom Books , 2007 Business Biographies, Customer Focus, Marketing

A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.

 
 
Public Relations for Your Business Jefkins, Frank Jaico Books , 2006 Marketing, Relationships

Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...

 
 
Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

Audio summary available
 
 
How to Wow Jones, Frances Cole Ballantine Books , 2008 Management, Marketing

In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...

 
 
The Supermeds Jones, Rochelle Charles Scribner's Sons , 1988 Marketing

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...

 
 
The Business Sale… An Owner’s Most Perilous Expedition Jordan, Mark | Gould, Mark | Dillon, Rick | Presogna, Jeffrey | Perkins, David L. Jr. Vercor Publishing , 2001 Business Strategy, Marketing

For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty. The right guide is critical for maximizing the...

 
 
Selling Your Business the Easy Way Jordan, Mark Decere Publishing , 2008 Economics & Finance, Marketing, Relationships

In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...

 
 
The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

Audio summary available
 
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