Marketing

Marketing

 
No Thanks, I'm Just Looking Friedman, Harry J. John Wiley & Sons, Inc. , 2012 Marketing

Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...

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Marketing to Millennials Fromm, Jeff | Garton, Christie AMACOM , 2013 Marketing

Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials...

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Brand Advocates Fuggetta, Rob John Wiley & Sons, Inc. , 2012 Marketing

In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...

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Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Brand Psychology Gabay, Jonathan Kogan Page Limited , 2015 Marketing

Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...

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The Apple Experience Gallo, Carmine The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...

 
 
Get Seen Garfield, Steve John Wiley & Sons, Inc. , 2010 Marketing, Technology

In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...

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The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

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How To Close Every Sale Girard, Joe | Shook, Robert L. Warner Books Inc , 1989 Customer Focus, Marketing

Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental...

 
 
All Marketers Are Liars Godin, Seth Seth Godin, Portfolio Hardcover , 2005 Management, Marketing

What sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding...

 
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