Marketing
Marketing
Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...
In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...
Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms....
In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...
This book is based on the fundamental belief that in order to build a great enterprise, developing people knowledge is a must. It presents management...
