Marketing
Marketing
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...
The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...
Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...
Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve and desperately need. In this radical guide, Richard Laermer...
During the past several decades, the trend toward collaborative teamwork has grown tremendously. Teams can be found everywhere in the public and private sectors, and they come in many forms--executive teams, management...
In How to Sell When Nobody’s Buying, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...
In Sticky Marketing, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the...
