Marketing

Marketing

 
The New Rules of Lead Generation Scott, David T. AMACOM , 2013 Marketing

Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...

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HBR’s 10 Must Reads On Strategic Marketing Harvard Business Review Harvard Business School Publishing Corporation , 2013 Marketing

Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is...

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Winning the Story Wars Sachs, Jonah Harvard Business School Publishing Corporation , 2012 Marketing

Throughout the ages, stories have brought societies together and helped their members create a shared sense of the world. In fact, storytelling strategist and creative expert Jonah Sachs believes that stories have...

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The Innovative Sale Donnolo, Mark AMACOM , 2014 Marketing

“Sales” and “innovation” are not terms people normally use together. However, unless salespeople are willing to introduce some innovative creativity into their daily roles, they will not be able to distinguish...

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Connected CRM Williams, David S. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

The world of marketing is changing dramatically with the emergence of three phenomena: the digitization of media, the propagation of social media networks, and the capability of consumers to access media at any time...

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The Art of Social Selling Belew, Shannon AMACOM , 2014 Marketing

The process of selling has transformed dramatically with the advent of social media, and customers are abandoning traditional purchasing influences in favor of online digital marketing stimuli. This means that...

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Contagious Berger, Jonah Simon & Schuster, Inc. , 2013 Marketing

Contagious by Jonah Berger utilizes sociological and psychological studies alongside extensive marketing research to pinpoint the precise reasons why certain ideas and trends catch on and others do not...

 
 
Marketing to Millennials Fromm, Jeff | Garton, Christie AMACOM , 2013 Marketing

Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials...

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The Face-to-Face Book Keller, Ed | Fay, Brad Free Press , 2012 Marketing, Relationships, Technology

In The Face-to-Face Book, Ed Keller and Brad Fay seek to expand the definition of “social marketing” to include websites like Facebook and Twitter along with face-to-face conversations and other forms...

 
 
Online Video Revolution Cecil, John Palgrave Macmillan , 2012 Marketing

As the Internet evolves from a text-based medium to a video-based one, traditional online marketing techniques have become obsolete. To successfully engage online customers these days, marketers must begin...

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