Marketing
Marketing
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
Competitive Solutions offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
Heavy Hitter Sales Wisdom is a book of insight from some of the world's "heaviest hitters" of all time. It features the collective wisdom of such...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...
If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens,...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers, their...
