Marketing
Marketing
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...
In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
In Propel, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
In Design Like Apple, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...
