Marketing

Marketing

 
Digital Marketing Strategy Kingsnorth, Simon Kogan Page Limited , 2016 Marketing

Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have...

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The Hybrid Sales Channel Blakeman, Rich McGraw-Hill Education , 2016 Marketing

There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and...

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On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

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Retail Marketing Strategy Berkhout, Constant Kogan Page Limited , 2016 Marketing

In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must...

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High-Profit Prospecting Hunter, Mark AMACOM , 2017 Marketing

In High-Profit Prospecting, Mark Hunter provides strategies for generating high-profit prospects and turning them into valuable customers. The book discusses the role of prospecting in today’s ever-...

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The Agile Marketer Smart, Roland John Wiley & Sons, Inc. , 2016 Marketing

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...

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Buyer Personas Revella, Adele John Wiley & Sons, Inc. , 2015 Marketing

Buyer Personas by Adele Revella offers a guide to constructing effective buyer personas—stereotyped representations of typical buyers based on examples of real customers. These personas challenge...

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The Ways to New Dru, Jean-Marie John Wiley & Sons, Inc. , 2015 Marketing

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New...

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How to Get a Meeting with Anyone Heinecke, Stu BenBella Books, Inc. , 2016 Marketing

How to Get a Meeting with Anyone focuses on contact marketing, a sales strategy based on targeting select executives with customized value propositions. Author and Wall Street Journal cartoonist Stu...

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Brand Seduction Weber, Daryl The Career Press, Inc. , 2016 Marketing

Why is it that some brands just feel “right” to consumers? This is the question Daryl Weber attempts to answer in his book, Brand Seduction. By using neuroscience and psychology to explore how people’s...

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