Marketing
Marketing
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In The Digital Handshake, Paul Chaney discusses the change...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
In How to Be Great at the Stuff You Hate, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...
In Slow Down, Sell Faster!, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...
In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...
Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...
