Marketing

Marketing

 
The Hybrid Sales Channel Blakeman, Rich McGraw-Hill Education , 2016 Marketing

There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and...

Audio summary available
 
 
On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

Audio summary available
 
 
Retail Marketing Strategy Berkhout, Constant Kogan Page Limited , 2016 Marketing

In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must...

Audio summary available
 
 
Youtility Baer, Jay The Penguin Group , 2013 Marketing

In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies...

 
 
Phishing for Phools Akerlof, George A. | Shiller, Robert J. Princeton University Press , 2015 Marketing

The free market economy demands a profit-over-people approach. Driven by greed, markets incite self-destructive behaviors on a mass level. The targeting of natural human weaknesses is known as “phishing,” while the...

 
 
High-Profit Prospecting Hunter, Mark AMACOM , 2017 Marketing

In High-Profit Prospecting, Mark Hunter provides strategies for generating high-profit prospects and turning them into valuable customers. The book discusses the role of prospecting in today’s ever-...

Audio summary available
 
 
The Agile Marketer Smart, Roland John Wiley & Sons, Inc. , 2016 Marketing

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...

Audio summary available
 
 
Buyer Personas Revella, Adele John Wiley & Sons, Inc. , 2015 Marketing

Buyer Personas by Adele Revella offers a guide to constructing effective buyer personas—stereotyped representations of typical buyers based on examples of real customers. These personas challenge...

Audio summary available
 
 
The 12 Powers of a Marketing Leader Barta, Thomas | Barwise, Patrick McGraw-Hill Education , 2017 Marketing

There are seemingly endless marketing opportunities available with the advent of digital technology, social media, and direct customer communication portals. In theory, marketing leaders should be able to excel easily...

 
 
The Ways to New Dru, Jean-Marie John Wiley & Sons, Inc. , 2015 Marketing

In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In The Ways to New...

Audio summary available
 
Syndicate content