Marketing

Marketing

 
The Essential Social Media Marketing Handbook Martin, Gail Z. The Career Press, Inc. , 2017 Marketing

Social media has changed the business world forever. To remain profitable, professionals must learn how to use constantly evolving social platforms to maximize their brands. In The Essential Social Media...

 
 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

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The Sales Leader’s Problem Solver Paling, Suzanne M. The Career Press, Inc. , 2017 Marketing

In The Sales Leader’s Problem Solver, Suzanne M. Paling identifies, diagnoses, and offers potential solutions for 15 common problems faced by sales leaders. Even successful sales leaders often feel...

 
 
The Analytical Marketer Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Marketing

In today’s business world, data and analytics continue to gain importance in all functional areas, including marketing. Organizations are discovering that analytics can be used to better understand and improve the...

Audio summary available
 
 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

Audio summary available
 
 
Digital Selling Leboff, Grant Kogan Page Limited , 2016 Marketing

Modern marketing is based on digital platforms. This means new strategies are needed for generating leads and sales. In Digital Selling, Grant Leboff shows how the traditional sales funnel, with...

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HBR’s 10 Must Reads On Sales Harvard Business Review Editors Harvard Business School Publishing Corporation , 2017 Marketing

The sales function is changing. Traditional process-laden sales models are becoming obsolete. Increasingly, sales professionals are required to exercise agility, flexibility, and a deeper understanding of the customer...

Audio summary available
 
 
Heart and Sell Levitin, Shari The Career Press, Inc. , 2017 Marketing

In Heart and Sell, Shari Levitin provides a blueprint for both new and seasoned salespeople for fostering meaningful interactions with prospective customers that translate into sales. Levitin believes...

 
 
Agile Selling Konrath, Jill Penguin Group , 2014 Marketing

Many salespeople struggle when starting new jobs. Overwhelmed by all of the new information and skills they must master, they are often unable to deliver results. In Agile Selling, sales strategist...

 
 
Negotiating with Tough Customers Reilly, Steve The Career Press, Inc. , 2016 Marketing

In Negotiating with Tough Customers, Steve Reilly examines the mechanics of the negotiation process and presents a step-by-step plan for eliciting the best possible outcome. The job of a negotiator is...

 
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