Marketing
Marketing
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...
Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...
If you've always hated marketing and selling your products and services, then you're in for a big surprise. In this book, Michael Port, author,...
Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...
David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO...
Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...
